http://green.blogs.nytimes.com/2012/04/03/on-facebook-some-friendly-energy-rivalry/
This week, my article is about how a company, Opower, created an app allowing people to post their energy usage bills online. This allows people to see how much other people are paying, even their neighbor right next door. This actually gives people the desire to lower their energy usage due to competition. When people see that their neighbor is paying hundreds of dollars less, it gives them the desire to improve due to competition, rather than knowing the basic fact that it is bad for the environment. People as well as the plant end up benefiting from this healthy competition.
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